GallerianHamngatan 37+46 8 411 42 90A few years ago, sports cat Puma got a facelift and a reputation lift at the same time. Last year, Stockholm’s biggest shopping center got a facelift and a reputation lift of its own. The Puma Concept Store in Gallerian offers 220 shoe models and clothes for street smart buyers.www.puma.com
Norrmalmstorg 2+46 8 20 34 55It all started when the people at Acne ad agency made some jeans with red seams for a few of their friends in the late 90s. Today Acne is hyped by Vogue and found around fashionable bottoms everywhere. They now make clothes for the whole body, and win at least one design prize a year.www.acnejeans.com
Kungsgatan 64–66+46 8 21 25 15Swedish street fashion for men and women who are somewhere between the skateboard park and the cocktail lounge. We clothing is popular with media personalities and entertainers. LA celebrity Jason Lee used to be their model; now WE has opened a shop in his hometown.www.wesc.se
Mäster Samuelsgatan 5+46 8 660 01 70The base of designer Roland Hjort and his streetwear-with-a-twist. Clothes for a night out clubbing, or a day at the office. Whyred started as a men’s fashion concept, but now they also have an equally strong ladieswear collection. What’s more, they also produce stylish shoes and bags.www.whyred.se
Biblioteksgatan 5+46 8 545 065 90Urban Outfitters is an American store concept that has spread to much of the western world. In this store you’ll find clothes, books, furniture, gadgets… yup, pretty much everything. All with a youthful, often kitschy touch. www.urbanoutfitters.com