Hamngatan 22tel: +46 8 796 54 34Recently Sweden’s biggest fashion exporter has gained cred even with the fashionistas, especially after last year’s collaboration with Karl Lagerfeld and Victor & Rolf. The Hamngatan store is the chain’s flagship.www.hm.se
Grev Turegatan 13+46 8 545 022 20Down-to-earth tailored elegance by one of Scandinavian fashion’s biggest names. Holtblad’s long sweater is now a standard wardrobe item for Swedish women. The shop was decorated by another Nordic design star, Thomas Sandell.www.annahotlblad.com
Grev Turegatan 9tel: +46 8 678 61 65Johan Lindeberg got his start in 1996, using golf star Jesper Parnevik as a walking billboard. Since then, Lindeberg’s colorful, urbane collections have grown into a major fashion export.www.jlindeberg.se
Mäster Samuelsgatan 6+46 8 611 66 16Nygårds Anna turns Swedish folklore into avant-garde creations. The entire collection can only be found here.www.nygardsanna.se
Jakobsbersgatan 8+46 8 440 30 60This 100-year-old menswear brand from the west coast of Sweden became a modern classic in the 90s, when Tiger of Sweden split up into a dressy line and a denim line for both sexes. The belts are especially popular with young hipsters.www.tigerofsweden.com
Biblioteksgatan 2-4+46 8 611 88 03 Filippa K works within the classic Swedish/Nordic tradition. Simple, clean lines, always well designed, have made her brand into one of Sweden’s foremost, both within Sweden and beyond our borders.www.filippa-k.com
Stora Nygatan 33+46 8 23 55 55Gudrun Sjödén opened her first shop in 1976 and ever since then she has been a central figure in Swedish fashion. She now has stores in the major cities of Sweden and Europe. Sjödén’s garments are often brightly coloured and inspired by the natural world.www.gudrunsjoden.com